Important Tips
To increase your
business through website
In this article you will learn how you can establish your new business
or increase your existing business with the help of a good & optimized website
.
Yes , It is true that in
present time of Internet Boom , No business can be properly established without the help of a good website . A Good
and properly optimized Website can work like a life line of any business . A
well structured website can provide your business more and more customers .
But Most Of the person do not know , what are the key features
of a good website . So Today I am Going to discuss some key points that should
be keep in mind while you are planning for your website .
·
Goal : First Of all you have to decide a crystal clear goal , that you
want to achieve through your website . Every Business owner want to generate extra
business through his website . But what should the way to increase
business ? It may be increasing phone calls through your
website or increasing number of mail through your website or some other way of
increasing business . Start with one and
focus on it properly . It’s important to
set goals but at the same time you have to establish a system to measure the
effectiveness of the way that you have select to achieve your goal . Overall
structure of your website depends on the goal of our website and business
·
The title tag. Title tag is
very important to make your website SEO friendly . If you look at the very top
of your browser window , you will see the title tag of that particular page of
your website . Now see Does it describe
the page you’re looking at? If your answer is yes , it means your webpage has
correct title tag and if your answer is No , it means you need to think about
the correct title tag for every page of your website . Some other things that
should be remembered while deciding
title tag for example Is it a unique
description? Does it contain the keywords you want people to associate with
that page of your website? If you’re a local business, does it contain your key
local search keywords? So Please check
the title tag of your website .
·
Most Important Thing – Content On Your Website Content on your
website should be unique , useful , easy to understand and original . You should remember that no one want to visit
a website that does not provide them any value and knowledge .So you should
provide such content on your website that is helpful for the people . Content
need to be regularly updated . It is well know that ‘content is king ’ . But
you should remember that it is not a one time work . Content updation is a
regular process and you may take services of any professional content writer in
case you are unable to update content on your website .
.
·
Tracking And Analysis of performance of your website . If you want to
improve the performance of your website , you should make sure that you have
attached proper tracking and analysis system with your website . Because in absence
of effective tracking system you will be unable to know the strength and
weaknesses of your website . To make proper strategy you to increase your
business you should have exact idea about number of visitors on your website ,
average time that a visitor is spending on your website , the location from
where the visitors are coming from , comparison between these data from your
old data . So ask your website service provider to equip a good tracking and
analysis system with your website .
·
Directory Listing . To increase the
visibility of your website you need to register your website with good local
directories . There are many local directories that may be very helpful to
increase visitors to your website . But be aware about blacklisted directories
and do not register your website in these blacklisted directories . Directory
listing is a good way for link building .
·
Check out your
competition. A good business man is one who always keep a close eye on
its competitors . So you should regularly visit the website of your competitors
to know the keywords , content , strategy and strength of your competitors so
that you may update your website if
needed . There are professional companies that may help you in analyzing
your competitors website .
·
Improve Deficiencies : If you find any deficiencies in your
website please admit it and try to remove that deficiencies . If you are unable
to do it yourself you make take professional services from your website service
provider . Because if you are not ready to improve the problems from your
website you will never get good result . So you should ready to spend some time and
money if you really want to improve the performance of your website . And I
want to ensure you that you will certainly get the more return in comparison to
cost incurred on your website .
·
Start blogging. Blogging is a very good practice to gain more business through
your website . .So you should regularly
write blog about the products and
service that you are trying to sell through your website . Try to educate the
people about your product and services . People actually want to know the
latest trends and techniques of the industry . So start blogging and see the
result .
·
Social Media :
Social Media
like FB , Twitter etc has become a very effective tool to promote your business
. So make sure that your website is attached with these social media platform .
But you should keep a clear thing in the mind that the presence of your website
on these social media platform should be strictly professional otherwise the
image of your brand may be negatively affected . If the size of your business
is large than you may hire a
professional social media executive that will be responsible to keep your
website present on all social media platforms .
·
Digital Marketing . If you are taking the help of various digital marketing
techniques like , SEO , SEM , E mail Marketing etc , you will certainly get the best result
from your website . Because the techniques of Digital marketing make it sure
that your business and website should be present to right person at right time
while they are searching the products and services on the internet . Therefore
make sure to have some budget for using digital marketing services . The
increasing use of digital marketing techniques by various industries in the
recent time has make it clear that the
present time will is the time of digital marketing and you can’t avoid
it . Digital marketing has become the key to generate business through website
.
By – R K Srivastava
Director – Digital Marketing
Revant Web Solutions
7503872537 , 9871887235
