Promote Your Website On Social Media Because -
Social media allows a business to promote and market its own
brand, with 46% of customers using social media as a primary
source in their purchase decisions.
Social media sites offer businesses the
opportunity to utilise its volume economy, presenting them with a rapidly
increasing vast user base of potential customers and communications targets for
free.
Social media presents a large opportunity
across multiple channels to build on and promote service, content, advocacy
building and insight.
There are many ways to track the reputation of your
business and how you are performing on social media sites. A few examples
include;
· CTRs (click through rate) - measuring the number of users that
click on your specific link/site.
· The number of comments, ‘likes’, ‘shares’, ‘retweets’,
‘favourites’ or mentions you receive on content on your social media page.
· Statistical programs such as Google Analytics to tell you how
many people are visiting your site, how they are using your site and where they
were directed to your site from features that allow you to see exactly who is
viewing your page such as that featured on LinkedIn.
· Opinion polls to gauge reaction to content and also clarity on
how many people are engaged enough with your content to participate in the
poll.
