Tuesday, 20 October 2015

Promote Your Website On Social Media Because

Promote Your Website On Social Media Because -

Social media allows a business to promote and market its own brand, with 46% of customers using social media as a primary source in their purchase decisions.

Social media sites offer businesses the opportunity to utilise its volume economy, presenting them with a rapidly increasing vast user base of potential customers and communications targets for free.

Social media presents a large opportunity across multiple channels to build on and promote service, content, advocacy building and insight.

There are many ways to track the reputation of your business and how you are performing on social media sites. A few examples include;
· CTRs (click through rate) - measuring the number of users that click on your specific link/site.
· The number of comments, ‘likes’, ‘shares’, ‘retweets’, ‘favourites’ or mentions you receive on content on your social media page.
· Statistical programs such as Google Analytics to tell you how many people are visiting your site, how they are using your site and where they were directed to your site from features that allow you to see exactly who is viewing your page such as that featured on LinkedIn.
· Opinion polls to gauge reaction to content and also clarity on how many people are engaged enough with your content to participate in the poll.

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