Search Engine Optimization (SEO) is the core feature of any internet based services . Because without SEO your website may not be visible to the search engines. And if search engines are unable to find your site how the customers will find you ? Therefore you need to manage effective SEO for your website . This is the effective SEO service that ensures that your website may be visible to the right person at the right time .
There are thousands of person who complain that they are not getting any benefit from their website . But I want to tell them that without proper SEO they can’t get full utilization from their website . No doubt that website has become the most effective tool for attracting new customers and clients online but at the same time you should ensure that your website should be fully optimized . You can understand it with an example – there may be many marketing professional in any organization but all of them are not equally competent . Only that marketing professional , who have the proper knowledge and sound understanding of marketing techniques , will get the best result . Just like this only having a website is not sufficient but it should be properly optimized . And this optimization is done with the help of various SEO techniques . Here you should know the fact that SEO may be considered as an part of Digital marketing .
You should take care of every aspect of SEO services like Online optimization services , offline optimization services , Link building , Social Media Optimization (SMO) and Search Engine Marketing (SEM) etc .
On Page Optimization This consists of placing your most important keywords within the content elements of your actual pages. These on-page elements include Headlines, Sub-headlines, Body Content, Image Tags, and Links. Often times on-page SEO is referred to as “keyword density.”
While it’s important to include your keyword as many times as necessary within a page, you don't want to go overboard with it either.
Off Page Optimization After various updates of google algorithms now the importance of off page optimization has become very much important . This is basically related to Link building . Because google and other search engine recognize the links related to any website as a positive sign for that website . But links should be relevant and natural .If your website has non natural link , it may negatively affect the performance of your website .So be careful while doing link building for your website .
SMO Social media has become a very powerful medium of website promotion these days . Now no one can avoid the power of social media . You have also seen the power of social media in the Indian Lok Sabha Election of 2014 . This medium may turn the face of your business if it is used wisely . But It is very strange that most of us do not understand the positive power of social media even in the present time of boom of social media . Therefore It is necessary to use this SMO tool for the growth of your business .
SEM With the increasing use of internet the importance of Search engine marketing (SEM) is rapidly increasing . Because we use the search engine for searching anything on the internet .So it is the search engines like Google, Bing etc. who put the right things before the internet users. And if you are using SEM , Your website will be presented by the search engines before the internet users at the right time and right place . SEM is the tools and techniques of various internet based marketing strategies that is applied for the development of your business .
By R.K. Srivastava
Director – Digital Marketing
Revant Web Solutions